Friday, April 7, 2017
Tuesday, April 4, 2017
Thursday, March 30, 2017
3/30/17 Feedback and Revisions
We presented our 3rd quarter submission to the class and Mr. Elsbree this week. In doing so, Hannah and I got some very helpful feedback to help us polish up our magazine before the final submission is due. First off, I got the feedback that I should include more of a variety of pictures of Nick and baseball throughout my magazine. While I would love to make this change, I do not have the availability in my schedule to make the trip up to Gainesville in order to perform another Photo shoot. Along with this, Nick has a very busy schedule as they are in the middle of the spring baseball season, so he is unavailable to make the trip back down to Sarasota. Although my pictures don't have a wide variety, I believe they still contribute very well to my magazine. Aside from this, Hannah and I received some very helpful tips on how to revise our table of contents. While our format can be different, there were some key features in both of our table of contents that were varying. First, we were told to make sure that our writing on that page was the same front for the both of us. Hannah decided to change her font to the one I was using, Lithos Pro Regular. Hannah also added the arrow bullets that she left out accidentally when originally creating her table of contents. Along with this, my font was originally bolded on my table of contents but we decided it would be best if I unbolded it so it didn't outshine the background picture. Lastly, Elsbree gave us the advice to have some continuity regarding where our page numbers were placed for each article. Hannah and I decided we would have them on the second line following the name of the article. I believe these changes have greatly impacted my work to make it better overall. I will show a picture of my old table of contents and new table of contents below. The old is on top and the new is on the bottom. - Hope Bumgarner
Friday, March 24, 2017
Monday, March 20, 2017
3/20/17 Marketing and Distribution Overview
Magazine
|
Marketing Techniques Used
|
Distribution Methods
|
Sports Illustrated
|
-
Experiential Marketing (SI President Mark Ford
defines the new effort as alternative marketing or branded entertainment. To
lead the organization-wide push, SI will invite fans to interact with its
45-year-old swimsuit brand not only in print and online but in person, too.
SI named the experience "Sports Illustrated Swimsuit 24/7 New York to
Vegas.")
|
-
Video channel
-
Facebook page
-
Twitter page
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Instagram page
-
Website
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Print magazine
|
Food Network Magazine
|
-
Be transparent (Let consumers know exactly
what they’re getting.)
-
Capitalize on Trends (The key is to stay on
top of the bigger trends)
-
Make it easy (The more advanced technology
becomes, the easier users expect the digital experience to be. The Food
Network website has a “social” page in which they preview all of their social
channels)
-
Listen & Learn (They not only heard
consumers desire for a healthier focus, but took action and made it
happen. Along with integrating more
wholesome meal ideas into the network lineup and magazine pages, they gave
“Healthy Eating” its own home, even starting a blog for it.)
-
Keep Consistent (Give your brand a personality
and stick to it.)
|
-
Television channel
-
Facebook page
-
Twitter page
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Instagram page
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Google + account
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Website
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Print magazine
|
Runner’s World Magazine
|
-
Interactive, two-way relationship
-
Be mobile (technology is up and coming so
change and adapt with the trends)
|
-
Two new podcasts
-
Facebook page
-
Twitter page
-
Instagram page
-
Website
-
Print magazine
|
Sunday, March 19, 2017
3/19/17 Distribution Research
I have done a little research about the best way to distribute my magazine. As mentioned in one of my previous blog posts about real media texts, I believe the best way to distribute my magazine is as a print magazine or as an online magazine. With some further research and after talking to Hannah we decided that if we offer our magazine in an online format we would accompany it with a cost. We decided we would integrate some type of deal where we offer a certain amount of free articles (probably about 5) and then if you wanted to continue reading you would have to pay 99 cents per article or subscribe for a certain amount of money each month. We got this idea from watching a documentary on the New York Times. The New York Times, a very successful newspaper, was faced with some problems regarding cost as print newspaper became less popular so in order to cut down on costs and increase revenue they took to an online format. They offered 10 articles for free and then after that each article would cost a certain amount of money or they could buy a subscription. In doing so they highly increased their revenue because people like being able to get information from the comfort of their own home. Also, in offering online articles they were able to cut down on the amount of employees and paper they were using therefore cutting cost. As print newspapers became less popular, the New York Times was not the only newspaper that created an online format for their articles. Majority of newspapers and magazines now have an online format of some type. When the New York Times transferred to this type of Distribution, their sales went up because their articles were now offered in two different widespread formats. - Hope Bumgarner
3/19/17 Question 4
How did you integrate technologies – software, hardware and online – in this project?
- As mentioned in my previous blog post I used a few different editing software's. These include Microsoft Publisher and Adobe InDesign. I used Publisher to create my Cover Page, Table of Contents, and Flat Plan. I used Adobe InDesign to create my two page spread. In terms of hardware, I had to use my IPhone 6 to take photos and my computer to edit the photos. Specifically I used Publisher to edit the photos. I also used my computer to write my blog posts and save all of my project material. Considering that I used multiple computers throughout the course of this project, I also used a flash drive to store all of my project files. As for online, I used google drive to store my photos and I used blogger to blog about the progress of my project throughout the past few months. Most of this project required technologies. The entire project itself was made using editing software and the photos and interviews were all gathered using an IPhone and computer. Since the focus of my magazine article is Nick Long, a UF baseball player that lives in Gainesville, I had to do a lot of texting back and forth with him to gather all of the extra information needed for my article that wasn't gathered in our initial face to face interview. This project would not have been possible without the integration of all of these different types of technologies. - Hope Bumgarner
- As mentioned in my previous blog post I used a few different editing software's. These include Microsoft Publisher and Adobe InDesign. I used Publisher to create my Cover Page, Table of Contents, and Flat Plan. I used Adobe InDesign to create my two page spread. In terms of hardware, I had to use my IPhone 6 to take photos and my computer to edit the photos. Specifically I used Publisher to edit the photos. I also used my computer to write my blog posts and save all of my project material. Considering that I used multiple computers throughout the course of this project, I also used a flash drive to store all of my project files. As for online, I used google drive to store my photos and I used blogger to blog about the progress of my project throughout the past few months. Most of this project required technologies. The entire project itself was made using editing software and the photos and interviews were all gathered using an IPhone and computer. Since the focus of my magazine article is Nick Long, a UF baseball player that lives in Gainesville, I had to do a lot of texting back and forth with him to gather all of the extra information needed for my article that wasn't gathered in our initial face to face interview. This project would not have been possible without the integration of all of these different types of technologies. - Hope Bumgarner
3/19/17 Question 3
How did your production skills develop throughout this project?
- My production skills went from quite armature to almost professional throughout the course of this project. I had never before worked with computer software and editing systems until taking on this project. In order to create my cover page, table of contents, flat plan, and two page spread I had to use Microsoft publisher along with Adobe InDesign. Publisher is easier to navigate of the two, it seems to be more for beginners. Adobe InDesign took a lot more time to figure out how to use. Specifically, I used Adobe InDesign to create my two page spread. Initially the program just gave two blank pages right next to each other. Then I was able to choose the text box option and draw texts boxes where I decided on the two pages. I then chose the picture box tool and drew the picture boxes where I wanted them in relation to the text boxes. I learned how to completely design my own layout for my two page spread. I created my cover page, table of contents, and flat plan using Publisher. I learned how to use a picture as my background for my cover page and table of contents as well. I used a picture of Nick Long as the cover page background and a picture of a UF hat, shirt, and glove for the background of my table of contents. In using these pictures I had to edit them to create the visually appealing look I wanted for my magazine. I had to change the contrast for both of the pictures to make them darker. In doing so I was able to make it look like the background of the page faded in from black to the picture. It gave the magazine a more professional editing look. Before starting this project I had been certified in Microsoft Word, Microsoft PowerPoint, and Microsoft Excel. This project broadened my horizons and has made me more well versed in all sorts of editing software. The quality of work I can produce now is way higher than it was before. From looking at my first draft to my now finished product I can see the huge change in my skills. Each revision I have made has lead to learning more about these different editing software programs and has highly increased the quality of my product. Along with the editing software I also developed my production skills more in terms of scheduling interviews and photoshoots. I had to write and rewrite my list of questions for my interview with Nick to ensure I got every single question I needed for my article answered. I also had to analyze schedules and figure out meeting times and places to do the interview and perform the photoshoot. All in all, it is clear that my production skills became very developed throughout the course of this project. - Hope Bumgarner
- My production skills went from quite armature to almost professional throughout the course of this project. I had never before worked with computer software and editing systems until taking on this project. In order to create my cover page, table of contents, flat plan, and two page spread I had to use Microsoft publisher along with Adobe InDesign. Publisher is easier to navigate of the two, it seems to be more for beginners. Adobe InDesign took a lot more time to figure out how to use. Specifically, I used Adobe InDesign to create my two page spread. Initially the program just gave two blank pages right next to each other. Then I was able to choose the text box option and draw texts boxes where I decided on the two pages. I then chose the picture box tool and drew the picture boxes where I wanted them in relation to the text boxes. I learned how to completely design my own layout for my two page spread. I created my cover page, table of contents, and flat plan using Publisher. I learned how to use a picture as my background for my cover page and table of contents as well. I used a picture of Nick Long as the cover page background and a picture of a UF hat, shirt, and glove for the background of my table of contents. In using these pictures I had to edit them to create the visually appealing look I wanted for my magazine. I had to change the contrast for both of the pictures to make them darker. In doing so I was able to make it look like the background of the page faded in from black to the picture. It gave the magazine a more professional editing look. Before starting this project I had been certified in Microsoft Word, Microsoft PowerPoint, and Microsoft Excel. This project broadened my horizons and has made me more well versed in all sorts of editing software. The quality of work I can produce now is way higher than it was before. From looking at my first draft to my now finished product I can see the huge change in my skills. Each revision I have made has lead to learning more about these different editing software programs and has highly increased the quality of my product. Along with the editing software I also developed my production skills more in terms of scheduling interviews and photoshoots. I had to write and rewrite my list of questions for my interview with Nick to ensure I got every single question I needed for my article answered. I also had to analyze schedules and figure out meeting times and places to do the interview and perform the photoshoot. All in all, it is clear that my production skills became very developed throughout the course of this project. - Hope Bumgarner
Friday, March 17, 2017
3/17/17 Question 2
How does your product engage with audiences and how would it be distributed as a real media text?
- My product engages with the audience in a variety of ways. First off, my product is very relatable. We focus our articles on a variety of athletes of all different ages so that people of all ages can connect to our articles. Younger kids and teenagers will be more likely to want to read and focus on our high school athletes featured, college kids will most likely want to read about the college athletes we focus on, and adults along with people of all ages will want to read about the professional athletes we feature. We offer this variety of articles so that our audience can read about the athletes of their choice. Along with this, we also include a nutrition section in our magazine that may interest much of our audience. It includes the nutrition of some of the athletes we feature along with diet plans and nutrition that will help with having a healthier lifestyle. This may interest people who are working hard to try to get in shape. Lastly, my product engages the audience visually. I have chosen fonts and layouts that will draw people to want to look at my magazine because it is visually appealing. The more eye catching the magazine the more engaging it is for the audience. I have included many interesting pictures for each article that enhance the appeal of the articles as well.
- There are a few different ways I have thought about distributing my magazine as a real media text. The first and most common way is as a print magazine. This would be just like a traditional magazine that is sold out of bookstores, convenient stores, supermarkets, etc. The magazines would be stocked in the magazine isles but would also be in the checkout lines so it could last minute catch the eye of the consumers. Along with this I may offer my magazine in an online format. We may make a website where the articles written are provided either for free or a price. Hannah and I would have to decide which would benefit the magazine more. I believe print magazine and online magazine are the best ways to distribute my magazine as a real media text. - Hope Bumgarner
- My product engages with the audience in a variety of ways. First off, my product is very relatable. We focus our articles on a variety of athletes of all different ages so that people of all ages can connect to our articles. Younger kids and teenagers will be more likely to want to read and focus on our high school athletes featured, college kids will most likely want to read about the college athletes we focus on, and adults along with people of all ages will want to read about the professional athletes we feature. We offer this variety of articles so that our audience can read about the athletes of their choice. Along with this, we also include a nutrition section in our magazine that may interest much of our audience. It includes the nutrition of some of the athletes we feature along with diet plans and nutrition that will help with having a healthier lifestyle. This may interest people who are working hard to try to get in shape. Lastly, my product engages the audience visually. I have chosen fonts and layouts that will draw people to want to look at my magazine because it is visually appealing. The more eye catching the magazine the more engaging it is for the audience. I have included many interesting pictures for each article that enhance the appeal of the articles as well.
- There are a few different ways I have thought about distributing my magazine as a real media text. The first and most common way is as a print magazine. This would be just like a traditional magazine that is sold out of bookstores, convenient stores, supermarkets, etc. The magazines would be stocked in the magazine isles but would also be in the checkout lines so it could last minute catch the eye of the consumers. Along with this I may offer my magazine in an online format. We may make a website where the articles written are provided either for free or a price. Hannah and I would have to decide which would benefit the magazine more. I believe print magazine and online magazine are the best ways to distribute my magazine as a real media text. - Hope Bumgarner
Tuesday, March 7, 2017
3/7/17 Question 1
How does your product use or challenge conventions and how does it represent social groups or issues?
- My project uses most of the common conventions for magazines. My cover page is eye catching and has a catchy name to draw people in. The name of our magazine is Athletica which would be appealing to people involved in sports and the sporting world. The name draws these people in to read our magazine, helping us to capture our target audience. The way I have organized my cover page is also quite conventional. I have the magazine name prominently featured down the side of the page and the main focus of the magazine bolded with related articles shown underneath. Along with this I also have the cover story stated towards the top of the page in a larger font to draw attention. My table of contents is also conventionally set up. I have all of the articles included in the magazine listed, followed by their page number. My two page spread could also be considered conventional because it is set up as a traditional two page spread would be. It includes the article I wrote with pictures sprinkled in of the subject matter. In terms of how my project was organized and the techniques used to grab readers attention, my project was very conventional. Now, in terms of the focus of my magazine and the type of articles I include in each issue, my magazine may challenge some of the common conventions. First off, Hannah and I chose to focus each issue of our magazine on a different sport based on the season and the popular teams at the time. Since my issue of the magazine is the Spring edition, I chose to focus the magazine on baseball which is a spring sport. Hannah did the fall edition of our magazine so the sport she focused on was volleyball. Since I was focusing on baseball, all of my articles on sports were based on baseball teams, players, or games. I also decided to include more then just professional baseball players. I feature profession, college, and high school baseball players in my articles so that we can attract readers of all age groups. For example, in this edition I included an article called "A Week in the Life of a Division 1 Athlete". In this article I featured Nick Long, a pitcher at the University of Florida. Along with the baseball articles, we also decided that based on the sport we would include some nutrition and fitness articles that go along with the sport. Hannah focused her article on the nutritional portion of the magazine. The nutrition articles included the types of diets some of the athletes have to live by. The fitness portion focused on the types of workouts the specific athletes had to undergo. Rather than having a broad sports magazine, ours is very specific and goes quite in depth on each sport we feature which can be rare to find in sports magazines.
- Our target audience for this magazine are athletes and people involved in the sporting world between the ages of 15-45 to be very specific, although we would love to attract viewers of all ages. We represent this social group by focusing on athletes within these ages. We have kids in high school, college, and professional athletes featured so that each person regardless of their age can connect with one of the athletes we feature. Our magazine focuses on some of the issues of sports by researching problems like the overpaying of professional athletes and writing informed articles that address the issue by giving a two sided view. Overall our magazine does a fairly goo job of representing our social group and some of the issues presented in the sporting world today. - Hope Bumgarner
- My project uses most of the common conventions for magazines. My cover page is eye catching and has a catchy name to draw people in. The name of our magazine is Athletica which would be appealing to people involved in sports and the sporting world. The name draws these people in to read our magazine, helping us to capture our target audience. The way I have organized my cover page is also quite conventional. I have the magazine name prominently featured down the side of the page and the main focus of the magazine bolded with related articles shown underneath. Along with this I also have the cover story stated towards the top of the page in a larger font to draw attention. My table of contents is also conventionally set up. I have all of the articles included in the magazine listed, followed by their page number. My two page spread could also be considered conventional because it is set up as a traditional two page spread would be. It includes the article I wrote with pictures sprinkled in of the subject matter. In terms of how my project was organized and the techniques used to grab readers attention, my project was very conventional. Now, in terms of the focus of my magazine and the type of articles I include in each issue, my magazine may challenge some of the common conventions. First off, Hannah and I chose to focus each issue of our magazine on a different sport based on the season and the popular teams at the time. Since my issue of the magazine is the Spring edition, I chose to focus the magazine on baseball which is a spring sport. Hannah did the fall edition of our magazine so the sport she focused on was volleyball. Since I was focusing on baseball, all of my articles on sports were based on baseball teams, players, or games. I also decided to include more then just professional baseball players. I feature profession, college, and high school baseball players in my articles so that we can attract readers of all age groups. For example, in this edition I included an article called "A Week in the Life of a Division 1 Athlete". In this article I featured Nick Long, a pitcher at the University of Florida. Along with the baseball articles, we also decided that based on the sport we would include some nutrition and fitness articles that go along with the sport. Hannah focused her article on the nutritional portion of the magazine. The nutrition articles included the types of diets some of the athletes have to live by. The fitness portion focused on the types of workouts the specific athletes had to undergo. Rather than having a broad sports magazine, ours is very specific and goes quite in depth on each sport we feature which can be rare to find in sports magazines.
- Our target audience for this magazine are athletes and people involved in the sporting world between the ages of 15-45 to be very specific, although we would love to attract viewers of all ages. We represent this social group by focusing on athletes within these ages. We have kids in high school, college, and professional athletes featured so that each person regardless of their age can connect with one of the athletes we feature. Our magazine focuses on some of the issues of sports by researching problems like the overpaying of professional athletes and writing informed articles that address the issue by giving a two sided view. Overall our magazine does a fairly goo job of representing our social group and some of the issues presented in the sporting world today. - Hope Bumgarner
Wednesday, March 1, 2017
3/1/17 Popularity Research
For the past week I have been looking into the success of different sports magazine and the popularity of magazines across the United States along with the world. Throughout my research I came across a a list of the 10 most popular magazines. Of the 10 listed not one was a sports related magazine. Majority of these 10 magazines were gossip and celerity based. Going further into my research I did come across a list of the top 10 most popular sports related magazines. Of the 10 listed, Sports illustrated blows the other 9 out of the water in popularity surrounding the amount of sales and readers it has. Sports illustrated is described as "Easily the most famous sports magazine in America, Sports Illustrated is the undisputed authority on the people, news, and events of American sports." When comparing my magazine, Athletica, to Sports Illustrated I can see that there are many similarities. Hannah and I have chosen to focus our sports magazine on a variety of sports while also focusing on certain teams and people which seems to be fairly similar to how Sports Illustrated is written. The only major difference noticeable between Athletica and Sports Illustrated is that Sports Illustrated has a photo shoot featuring the bodies of many young athletes and models. While this does increase popularity among the magazine this can be seen as compromising the integrity of the magazine for a quick buy. Many of the pictures included can be seen as highly provocative and sexy. This may attract many male readers for the wrong reasons. The inclusion of this shoot could be seen as putting the sports aspect of the magazine on the back burner. Some may say this shoot is a positive while I believe it is somewhat a negative. A photo shoot like this would have to go under careful consideration before trying to include it in my magazine. Hannah and I will have to clarify what lines we are willing and not willing to cross. - Hope Bumgarner
Wednesday, February 22, 2017
2/22/17 New Orleans Picayune Research
The past few days we watched a video and read an article about the struggles the New Orleans Picayune has encountered over the years. The first question we were asked to consider was how did this newspaper contribute to the common good. It explained in the reading and video that this newspaper exposed many government conspiracies and gave the public the whole truth. After this we were asked to explore the ways in which the newspaper cut cost and increased revenue and how these changes contributed to changing the quality of the newspaper. They cut costs by deciding to only distribute print newspapers 3 days of the week instead of everyday and creating a 24 hour website that reported all of their news. Along with this they laid off thousands of employees. They increased revenue by allowing for a deal of 10 free stories if an online subscription is bought, increasing price of the newspaper, and creating online news apps. While these changes may have been necessary to keep the newspaper alive, I believe it resulted in a decrease of the newspapers quality because instead of getting important news everyday, we were left to search for the "boring" stories and only being provided the entertainment stories. The news began to focus on celebrities and sports more so then the important stories about government and political problems that needed to be public knowledge in order to have informed citizens. All in all I think this opened my eyes and showed me that while I am going to have to make some of these decisions with my magazine, I should never compromise the integrity of my magazine just for better ratings and more money. I need to be sure to keep my magazine on the path I set it out on in the first place. - Hope Bumgarner
Wednesday, February 15, 2017
2/15/17 Font Revision
While looking over my 2 page spread, table of contents, and cover page, Mr. Elsbree and I discovered that I didn't use the same font for my page numbers on the two page spread. While this may seem like a small oversight, it disrupted the stylistic continuity within the magazine. In order to keep the magazine appealing to the eye of the customer, stylist continuity is extremely necessary. In some fashion, you could say it makes the magazine balanced. It ensure that everything matches up correctly. By having a different font for the page numbers it made the two page spread look a little messy although the page itself was organized nicely. The font I have used for the magazine name and article name is the one I also used for the page number now. It is called Lithos Pro Regular, and it has a very distinct style, therefore making it easily distinguishable. Now it is clear that all the fonts match up well with no oversights. The old two page spread is the top two attachments and below is the revised pages. - Hope Bumgarner
Friday, February 10, 2017
2/10/17 Superbowl Commercials
Yesterday in class we watched some of the most popular Superbowl commercials. We took notes on the product, marketing technique used, and who we believe the target audience is.
Hyundai
- Selling a brand of cars
- Uses appeal to emotion and patriotism - they took 4 service members into a 360 degrees room where they encountered live video footage of their families watching the Superbowl with them
- The target audience was car drivers, family oriented, parents (ages 24-54)
Mr. Clean
- Selling a brand of cleaning supplies
- Uses comedy - Has the Mr.Clean man and women singing and dancing together while cleaning and then Mr.Clean turns into her husband and she then runs over to kiss him - uses the logo that women love men who clean
- The target audience is men and women who own a house
Coco-Cola
- Selling a type of soda
- Uses appeal to emotion and patriotism - shows people of different kinds all drinking coke - uses diversity - shows that coke binds us as Americans
- The target audience is everybody
Our magazine is based on health and fitness. We want to appeal to the younger and middle generation (ages 15-45). We want to include high school athletes in order to keep teenagers interested, while also including professional athletes, fitness/workouts, and healthy eating to keep the adults interested as well. An idea we had for a commercial is having a girl starting off in bad shape, start eating right and participating in a sport so that she becomes very healthy. This would appeal to emotion by seeing someone work hard to better their lifestyle. Also, we may want to feature a professional athlete such as Micheal Jordan, someone who started off bad at their sport but beat the odds through practice and hard work. This would appeal to popularity because others would aspire to be like him. - Hope Bumgarner
Wednesday, February 8, 2017
2/8/17 Cover Page Revision
When getting feedback on my original cover page, Elsbree had a few ideas for me to incorporate. First, he explained to me that the text on my cover page was covering Nick a lot so we should try to find a way to space it out so the picture is more prominent. We spaced out the writing near his face, the magazine name, and the Baseball section so that the writing would be more along the outer edges, revealing Nick more. Along with this, he told me that the section under the word Baseball was a little hard to read because it was small and skinny font. We decided to bold the font so it would be easier to see. Lastly, we Decided to put a gray outline on the magazine name because the black text was hard to see in the upper and lower corners of the page where the background blended with the letters. Comparing the two cover pages, you can see this one is a lot more organized. The new cover is on top and the old one is below it. - Hope Bumgarner
Monday, February 6, 2017
2/6/17 First Revision
After thinking over everything that Elsbree and I talked about I decided that the first revision I am going to make is changing the background of my 2-page spread from black to white. In terms of printing, the black pages would cost a lot more for no reason. My font and pictures look just as good on the white as they do on the black. Since our assignment is to create a realistic magazine, we have to take prices into consideration and in my opinion this is one cost that we don't particularly need. I plan next to edit my cover page bit and to possibly collect more of a variety of pictures if I have a chance to schedule more time with Nick in these next few weeks. For right now I decided the page color was the pressing issue so it was the first major revision I made on my magazine project. - Hope Bumgarner
Thursday, January 26, 2017
1/26/17 Magazine Research Information
Today we read an article called "Brand Identity". Basically throughout the article it was somewhat interviewing a man, Harvey Marcus, and his girlfriend, Cassie Steer, about their thoughts on the magazine business. Marcus is an editor at Schon, a London based magazine focused on fashion and art. His girlfriend is the former beauty director for the U.K. edition of the fashion magazine InStyle. Marcus explained that he wouldn't buy one of the magazines at the stand they were at because it wasn't worth the money. Almost all of these magazines can be found online, or at least the information inside could be. He said that social media has taken the jobs of magazines and that since all of the famous people that are focused on in these magazines have social media accounts, we will hear news firsthand about them from them. He went on to say that the bookazines are doing much better. People tend to buy these because the deem the extensive amount of information inside important. This article helped to open my eyes. I believe that in order to make my magazine successful it either needs to focus on athletes and information not available online or it needs to be a bookazine. I believe the certain types of article that Hannah and I write are special because we are focusing on different sports and places, writing articles that haven't been written. I believe that as long as we keep our articles off online, people will feel the need to buy our magazines. Athletes will be genuinely interested in the articles we are producing. Although I do believe the article made some good points, and I think Hannah and I may look into doing a bookazine edition every few months or so to boost revenue. - Hope Bumgarner
Monday, January 23, 2017
1/23/17 Midterm Revisions and Improvements
Throughout presenting our project to the class, Hannah and I received a lot of constructive criticism. First, Mr. Elsbree explained that I should possibly change the layout of the words on my cover page to make them more fitted around Nicks face. As well as this he explained to us that we may want to rethink using a colored background because printing this magazine would cost more for the colored background. Specifically in my case, Mr. Elsbree suggested that I try to get more of a variety of pictures since all of the pictures I feature are from one photo shoot with Nick. Throughout the next few weeks I will be working to make some of these changes to finalize my magazine. I am still waiting on feedback of the article I wrote to see if I need to edit it at all. Expect updates soon! - Hope Bumgarner
Tuesday, January 10, 2017
Monday, January 9, 2017
1/9/17 Flat Plan Revision
I revised my flat plan so that it fit the requirements Hannah and I decided on. The articles are now all focused on one sport. - Hope Bumgarner
Sunday, January 8, 2017
1/8/17 Awards
Hannah and I have done extensive research on similar magazines to Athletica and we looked into the type of awards and special recognitions some of them have collected over the years. There are the National Magazine Awards also known as the Ellie Awards that honor outstanding magazines for a variety of reasons. The current categories are listed below and the judges pick one winner for each. Sports Illustrated won the General Excellence Award, Personal Service Award, Leisure Interest Award, and The Feature Writing Award. ESPN The Magazine won the General Excellence Award, Design Award, and The Feature Photography Award. Bicycling won the Public Interest Award. Hannah and I believe our magazine will collect many of these awards after it becomes well established. - Hope Bumgarner
- General Excellence, News, Sports and Entertainment
- General Excellence, Service and Lifestyle
- General Excellence, Special Interest
- General Excellence, Literature, Science and Politics
- Design
- Photography
- Single-Topic Issue
- Website
- Multimedia
- Video
- Public Interest
- Personal Service
- Leisure Interests
- Magazine Section
- Reporting
- Feature Writing
- Feature Photography
- Essays and Criticism
- Columns and Commentary
- Fiction
- Magazine of the Year
1/8/17 Distribution Numbers for other magazines
Below are the top 10 sports magazines listed in order with their most recent distribution numbers. Hannah and I predict that our first issues distribution numbers will be somewhere around 1,000,000 but we believe within the first year we will be in the top 5 magazines with distribution numbers similar to Bicycling. We plan to advertise for our new magazine with online Ads and flyers in nutrition and sports stores and restaurants. - Hope Bumgarner
1. Sports Illustrated - 3,057,042 2. Runners World - 3,025,458 3. Bicycling - 3,023,785 4. Golf Digest - 3,015, 447 5. Golf Magazine - 3011, 639 6. Tennis - 3,004,119 7. ESPN The Magazine - 2,970,449 8. The Hockey News - 2,931,008 9. Flex - 2,899,975 10. Slam - 2,845,127 | ||||
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1/8/17 Athletica vs. other magazines
Athletica is quite similar to other magazines in terms of the format but there are some things about Athletica that are very unique. First off, Athletica is a magazine that focuses not only on sports or nutrition but both and how they work together. While most magazines are either focused on sports as one or health as one, Athletica targets to show how fitness and nutrition go hand in hand in performance and health. Along with this, Athletica focuses on just one sport each month. In my flat plan I included articles based on different sports but Hannah and I decided that our magazine would be more unique if we just premiered one sport per month and focused all articles and nutrition on that specific sport. We plan to edit our flat plan to fit this idea. Also, on the nutrition side of our magazine we try to give tips and information on foods and meal plans that will help regulate your health in order to boost performance for whatever sport the magazine is focused on that month. I believe because of our differences from other magazine, Athletica will be very popular. - Hope Bumgarner
1/8/17 Interview
Over the weekend I was able to get in contact with Nick and ask some questions regarding my article. First, I had him give me a basic overview of his schedule for a week and then we discussed details that I will mention in my article. He told me that Monday, Wednesday, Friday, and Saturday are his busiest days of the week. Typically he starts off one of these days by having a one hour workout in the morning. He has the option of 7am or 8am. Nick usually prefers to go to the 7am workout so he has a little extra time between his workout and class. He returns to his dorm after is workout, takes a nap, and then heads to class at 11:15 (no class on Saturday). He is in class for an hour. Baseball practice is between 130-530 so nick grabs something to eat after class and then quickly goes to his dorm to change. His practice doesn't have an exact start time so he usually shows up between 2-230 and stays until 530-6 because pitchers have to stay later on some days. After practice Nick grabs dinner and then goes to tutoring anytime between 6-10. He usually arrives around 730 and stays the rest of the time, he only goes on days he feels he needs extra help because tutoring is optional. After tutoring Nick goes back to his dorm, finishes any homework he has left, and then gets ready for bed. On Tuesday and Thursday, Nicks schedule is the same except he does not have morning workouts. Sunday is their only day off. Nick usually spends his time finishing up any assignments he has left over from the week and then he hangs out with friends and try's to relax. Throughout this interview I gained insight into the busy schedule of a D1 college athlete. - Hope Bumgarner
Friday, January 6, 2017
1/6/17 Flat Plan
I decided to use a program I am much more comfortable with to produce my flat plan, Microsoft Publisher. After brainstorming with Hannah, we came up with flat plan formats that are similar to each others that we believe will best provide our information to our readers. I decided on what articles my issue with report on and I have included 2 page spreads, 4 page spreads, and a 6 page spread for my cover story. I decided that the article I am writing will not be the cover story but instead I will write the first 2 page spread that my magazine will feature. I still need to continue my research on the basics of creating a magazine and I need too grasp an understanding of how long a typical magazine article would be. In conversing with Mr. Elsbree he told Hannah and I that about 50% of the magazine should be made up of Ads. My flat plan can be seen below. - Hope Bumgarner
1/6/17 2 Page Spread Layouts
Today I ventured into the unknown. I have never used any type of software to create a 2 page spread before. With the help of my teacher and my partner Hannah I was able to navigate through the Adobe In-design and eventually become comfortable with how to use it. At first I was unsure how I wanted to form my layout. I had no plan as to how I wanted to organize the pages. After trying multiple different formats I finally created one I liked the best. I decided to include 3 pictures on this page. The 2 page spread I decided on is shown below! - Hope Bumgarner
Wednesday, January 4, 2017
1/4/17 Photo Shoot
We were just off for 2 weeks for Winter Break. Over this time I was able to get together with Nick and have a photo shoot. While Most of his gator baseball apparel resides in his dorm room in Gainesville, we made due with the gator shirt, hat, and glove he thankfully brought home. It was a bit of a struggle trying to pick a time in which Nick and I could meet up to take the pictures. Finally, on January 2nd we were finally able to get everything in place to complete the shoot. I took about 10-15 pictures of Nick using an IPhone 6 camera against a white background. I had him pose in a variety of ways. I obtained mostly mid shots and a few close ups. I will include the best few pictures that I am most likely to include in my magazine below. - Hope Bumgarner
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