Hyundai
- Selling a brand of cars
- Uses appeal to emotion and patriotism - they took 4 service members into a 360 degrees room where they encountered live video footage of their families watching the Superbowl with them
- The target audience was car drivers, family oriented, parents (ages 24-54)
Mr. Clean
- Selling a brand of cleaning supplies
- Uses comedy - Has the Mr.Clean man and women singing and dancing together while cleaning and then Mr.Clean turns into her husband and she then runs over to kiss him - uses the logo that women love men who clean
- The target audience is men and women who own a house
Coco-Cola
- Selling a type of soda
- Uses appeal to emotion and patriotism - shows people of different kinds all drinking coke - uses diversity - shows that coke binds us as Americans
- The target audience is everybody
Our magazine is based on health and fitness. We want to appeal to the younger and middle generation (ages 15-45). We want to include high school athletes in order to keep teenagers interested, while also including professional athletes, fitness/workouts, and healthy eating to keep the adults interested as well. An idea we had for a commercial is having a girl starting off in bad shape, start eating right and participating in a sport so that she becomes very healthy. This would appeal to emotion by seeing someone work hard to better their lifestyle. Also, we may want to feature a professional athlete such as Micheal Jordan, someone who started off bad at their sport but beat the odds through practice and hard work. This would appeal to popularity because others would aspire to be like him. - Hope Bumgarner
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