3/20/17 Marketing and Distribution Overview

Magazine	Marketing Techniques Used	Distribution Methods
Sports Illustrated	-        Experiential Marketing (SI President Mark Ford defines the new effort as alternative marketing or branded entertainment. To lead the organization-wide push, SI will invite fans to interact with its 45-year-old swimsuit brand not only in print and online but in person, too. SI named the experience "Sports Illustrated Swimsuit 24/7 New York to Vegas.")	-        Video channel -        Facebook page -        Twitter page -        Instagram page -        Website -        Print magazine
Food Network Magazine	-        Be transparent (Let consumers know exactly what they’re getting.) -        Capitalize on Trends (The key is to stay on top of the bigger trends) -        Make it easy (The more advanced technology becomes, the easier users expect the digital experience to be. The Food Network website has a “social” page in which they preview all of their social channels) -        Listen & Learn (They not only heard consumers desire for a healthier focus, but took action and made it happen.  Along with integrating more wholesome meal ideas into the network lineup and magazine pages, they gave “Healthy Eating” its own home, even starting a blog for it.) -        Keep Consistent (Give your brand a personality and stick to it.)	-        Television channel -        Facebook page -        Twitter page -        Instagram page -        Google + account -        Website -        Print magazine
Runner’s World Magazine	-        Interactive, two-way relationship -        Be mobile (technology is up and coming so change and adapt with the trends)	-        Two new podcasts -        Facebook page -        Twitter page -        Instagram page   -        Website -        Print magazine