3/19/17 Distribution Research

I have done a little research about the best way to distribute my magazine. As mentioned in one of my previous blog posts about real media texts, I believe the best way to distribute my magazine is as a print magazine or as an online magazine. With some further research and after talking to Hannah we decided that if we offer our magazine in an online format we would accompany it with a cost. We decided we would integrate some type of deal where we offer a certain amount of free articles (probably about 5) and then if you wanted to continue reading you would have to pay 99 cents per article or subscribe for a certain amount of money each month. We got this idea from watching a documentary on the New York Times. The New York Times, a very successful newspaper, was faced with some problems regarding cost as print newspaper became less popular so in order to cut down on costs and increase revenue they took to an online format. They offered 10 articles for free and then after that each article would cost a certain amount of money or they could buy a subscription. In doing so they highly increased their revenue because people like being able to get information from the comfort of their own home. Also, in offering online articles they were able to cut down on the amount of employees and paper they were using therefore cutting cost. As print newspapers became less popular, the New York Times was not the only newspaper that created an online format for their articles. Majority of newspapers and magazines now have an online format of some type. When the New York Times transferred to this type of Distribution, their sales went up because their articles were now offered in two different widespread formats. - Hope Bumgarner