1/26/17 Magazine Research Information

 Today we read an article called "Brand Identity". Basically throughout the article it was somewhat interviewing a man, Harvey Marcus, and his girlfriend, Cassie Steer, about their thoughts on the magazine business. Marcus is an editor at Schon, a London based magazine focused on fashion and art. His girlfriend is the former beauty director for the U.K. edition of the fashion magazine InStyle. Marcus explained that he wouldn't buy one of the magazines at the stand they were at because it wasn't worth the money. Almost all of these magazines can be found online, or at least the information inside could be. He said that social media has taken the jobs of magazines and that since all of the famous people that are focused on in these magazines have social media accounts, we will hear news firsthand about them from them. He went on to say that the bookazines are doing much better. People tend to buy these because the deem the extensive amount of information inside important. This article helped to open my eyes. I believe that in order to make my magazine successful it either needs to focus on athletes and information not available online or it needs to be a bookazine. I believe the certain types of article that Hannah and I write are special because we are focusing on different sports and places, writing articles that haven't been written. I believe that as long as we keep our articles off online, people will feel the need to buy our magazines. Athletes will be genuinely interested in the articles we are producing. Although I do believe the article made some good points, and I think Hannah and I may look into doing a bookazine edition every few months or so to boost revenue.  - Hope Bumgarner