Thursday, March 30, 2017

3/30/17 Feedback and Revisions

We presented our 3rd quarter submission to the class and Mr. Elsbree this week. In doing so, Hannah and I got some very helpful feedback to help us polish up our magazine before the final submission is due. First off, I got the feedback that I should include more of a variety of pictures of Nick and baseball throughout my magazine. While I would love to make this change, I do not have the availability in my schedule to make the trip up to Gainesville in order to perform another Photo shoot. Along with this, Nick has a very busy schedule as they are in the middle of the spring baseball season, so he is unavailable to make the trip back down to Sarasota. Although my pictures don't have a wide variety, I believe they still contribute very well to my magazine. Aside from this, Hannah and I received some very helpful tips on how to revise our table of contents. While our format can be different, there were some key features in both of our table of contents that were varying. First, we were told to make sure that our writing on that page was the same front for the both of us. Hannah decided to change her font to the one I was using, Lithos Pro Regular. Hannah also added the arrow bullets that she left out accidentally when originally creating her table of contents. Along with this, my font was originally bolded on my table of contents but we decided it would be best if I unbolded it so it didn't outshine the background picture. Lastly, Elsbree gave us the advice to have some continuity regarding where our page numbers were placed for each article. Hannah and I decided we would have them on the second line following the name of the article. I believe these changes have greatly impacted my work to make it better overall. I will show a picture of my old table of contents and new table of contents below. The old is on top and the new is on the bottom. - Hope Bumgarner 

Monday, March 20, 2017

3/20/17 Marketing and Distribution Overview

Magazine  
Marketing Techniques Used
Distribution Methods

Sports Illustrated
-        Experiential Marketing (SI President Mark Ford defines the new effort as alternative marketing or branded entertainment. To lead the organization-wide push, SI will invite fans to interact with its 45-year-old swimsuit brand not only in print and online but in person, too. SI named the experience "Sports Illustrated Swimsuit 24/7 New York to Vegas.")
-        Video channel
-        Facebook page
-        Twitter page
-        Instagram page
-        Website
-        Print magazine

Food Network Magazine
-        Be transparent (Let consumers know exactly what they’re getting.)
-        Capitalize on Trends (The key is to stay on top of the bigger trends)
-        Make it easy (The more advanced technology becomes, the easier users expect the digital experience to be. The Food Network website has a “social” page in which they preview all of their social channels)
-        Listen & Learn (They not only heard consumers desire for a healthier focus, but took action and made it happen.  Along with integrating more wholesome meal ideas into the network lineup and magazine pages, they gave “Healthy Eating” its own home, even starting a blog for it.)
-        Keep Consistent (Give your brand a personality and stick to it.)
-        Television channel
-        Facebook page
-        Twitter page
-        Instagram page
-        Google + account
-        Website
-        Print magazine

Runner’s World Magazine
-        Interactive, two-way relationship
-        Be mobile (technology is up and coming so change and adapt with the trends)

-        Two new podcasts
-        Facebook page
-        Twitter page
-        Instagram page  
-        Website
-        Print magazine

Sunday, March 19, 2017

3/19/17 Distribution Research

I have done a little research about the best way to distribute my magazine. As mentioned in one of my previous blog posts about real media texts, I believe the best way to distribute my magazine is as a print magazine or as an online magazine. With some further research and after talking to Hannah we decided that if we offer our magazine in an online format we would accompany it with a cost. We decided we would integrate some type of deal where we offer a certain amount of free articles (probably about 5) and then if you wanted to continue reading you would have to pay 99 cents per article or subscribe for a certain amount of money each month. We got this idea from watching a documentary on the New York Times. The New York Times, a very successful newspaper, was faced with some problems regarding cost as print newspaper became less popular so in order to cut down on costs and increase revenue they took to an online format. They offered 10 articles for free and then after that each article would cost a certain amount of money or they could buy a subscription. In doing so they highly increased their revenue because people like being able to get information from the comfort of their own home. Also, in offering online articles they were able to cut down on the amount of employees and paper they were using therefore cutting cost. As print newspapers became less popular, the New York Times was not the only newspaper that created an online format for their articles. Majority of newspapers and magazines now have an online format of some type. When the New York Times transferred to this type of Distribution, their sales went up because their articles were now offered in two different widespread formats. - Hope Bumgarner

3/19/17 Question 4

How did you integrate technologies – software, hardware and online – in this project?
- As mentioned in my previous blog post I used a few different editing software's. These include Microsoft Publisher and Adobe InDesign. I used Publisher to create my Cover Page, Table of Contents, and Flat Plan. I used Adobe InDesign to create my two page spread. In terms of hardware, I had to use my IPhone 6 to take photos and my computer to edit the photos. Specifically I used Publisher to edit the photos. I also used my computer to write my blog posts and save all of my project material. Considering that I used multiple computers throughout the course of this project, I also used a flash drive to store all of my project files. As for online, I used google drive to store my photos and I used blogger to blog about the progress of my project throughout the past few months. Most of this project required technologies. The entire project itself was made using editing software and the photos and interviews were all gathered using an IPhone and computer. Since the focus of my magazine article is Nick Long, a UF baseball player that lives in Gainesville, I had to do a lot of texting back and forth with him to gather all of the extra information needed for my article that wasn't gathered in our initial face to face interview. This project would not have been possible without the integration of all of these different types of technologies. - Hope Bumgarner